چکیده پایان نامه گردشگری ومدیریت رسانه

Abstract:

Fast developing communication & tourism in the world has caused countries try to improve their related programs. 

This research “studies the role of media in finding incoming & outgoing destinations" begins with main goals, necessity and backgrounds. Author states in main goal the role of each media (Publishing, Visual, electronic) in different part of travel. Furthermore it distinguishes their position in persuasive informing and satisfying of travel.

Author tries to compare internal and foreign tourists and media choice for destination. Also he determines new technology for informing, motivation, awareness, advertising and Tourism suppliers. In this chapter new Communication and information system with different model of Communication Tourism & media process is expressed. Then questions & hypothesis are designed some of them are as below:

In what extent media can motivate Tourist to travel?

Which media can more encourage you to travel?

In what extent media was successful to present reality of your travel?

From tourists point of view there is a relationship between destination and importance of historical & cultural information.

Also there is a relationship between tourist information from touristic sites and identify specific magazines.

Theories subjects relating to communication Tourism & media

Also it indicates the information technology in travel & tourism, interaction between different parts of tourism section, consumer buying process, framework for web design, electronic markets.

Electronic travel distribution channels and accessibility to tourism services.

Explores various destinations, life cycle destinations, Carrying capacity,

The  method of research, has been performed descriptive survey that has been selected 220 foreign & 388 internal tourists by classter sampling in period of 15 December till 15 January 2004 in Tehran, Which fills out two samples English & Persian questionnaire.

In this research finding, hypothesis and data between internal & foreign are analyzed.

It brings emphasize on Consequence, briefing, and suggestion, it is referring below.

Face to face Communication & internet have determined the destinations more than media. Statistics have demonstrated that media wouldn’t present acceptable over view of destination to tourist.

Iranian Touristic site knowledge indicates that destination of information in media isn’t enough or not performed enjoyable manner. Realities aren’t reflected in media completely, in compares of foreign tourists Iranian tourists have a little information about specifics magazine.

Cultural & historical information is important for tourists however the type of destination has influenced in that field.

Media informing should be included all demonstrating Tourism attraction, Tourism information, facilities and need for profitable trip at the same time.

The suggestions are as blow:

There would be co-operation between media & tourism organizations, constitution T.V promotion, attention to security, design strong Tourism websites, infrastructures  

 Are provided by electronic commerce

http://www.aznow.blogfa.com/post-2.aspx


مطالب مشابه :


پایان نامه ارائه شده گروه مدیریت جهانگردی

صنعت توریسم، گردشگری Tourism Industry - پایان نامه ارائه شده گروه مدیریت جهانگردی - شبکه جامع




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